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It works similarly to Instagram's 24-hour ephemeral slideshows.
Instagram Stories is an exact clone of Snapchat's 24-hour ephemeral slideshow Stories feature.
It works exactly like Snapchat Stories, allowing you to post 24-hour ephemeral photo and video slideshows that disappear.
Most importantly, it competes more than ever with Instagram and Facebook with its 24-hour ephemeral timeline, Snapchat Stories.
Facebook globally launched Camera and 24-hour ephemeral Stories in March, declaring war on Snapchat directly after fighting by proxy via Instagram since last year.
These 24-hour ephemeral updates are buried in a special part of the app, and won't show up in News Feed or on your profile.
They can then share this content to a Snapchat clone called Facebook Stories that appears above News Feed on mobile and works similarly to Instagram's 24-hour ephemeral slideshows.
Now, just called "Stories," 24-hour ephemeral posts in either Facebook or Messenger will appear in both apps, and viewing will be synced, too, so you won't see a Story as unviewed in one app if you already watched it in the other.
And there was a sense of the ephemeral, like the last hours of a long party.
Spiegel may need to pull another rabbit out of his hat and wow the world with a third hit product to follow up ephemeral messaging and 24-hour Stories.
Mark Fingerhut's live performance with a computer and projector in Superchief's basement was an hour-long ephemeral masterpiece for those in attendance.
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