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I thought to myself, 'if I were to build a house today--and didn't know anything about environmentally-friendly stuff, I'd still do it eco because everything I was looking at was so cool.' I mean, the technology is here, the products are here".
Without doing credible lifecycle analyses, many of these companies that embrace the model are banking on the intuitive belief that it's more environmentally friendly to reuse the same stuff over and over, by different people, rather than to sell new products that will most likely sit unused in a closet corner.
Kayakers are environmentally friendly.
It's environmentally friendly.
"It's really environmentally friendly.
Environmentally friendly burning?
Yes, the design is environmentally friendly.
The project incorporates environmentally friendly features.
How are ebooks environmentally friendly?
"And it is environmentally friendly.
"It's also environmentally friendly".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com