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Using the SiMA-C model in simulations of environmental-friendly consumer decisions gives an example of a concrete application.
If one of the main objectives is to achieve a better energy efficiency for the electrical consumer, the supply from a renewable energy source makes the consumer environmental friendly.
Many methodologies have been suggested in the current literature to facilitate scholars and consumers to select environmental friendly products.
Car-buying behavior is one of the most visible consumer actions, which is one of the reasons why we choose environmental friendly cars.
Beyond the importance of including environmental concepts in corporate strategy, environmental awareness of consumers is also a relevant variable for production and consumption of environmental friendly products (Horbach 2008).
If it comes to sacrifice financial resources for the reduction of CO2, most potential consumers would rather have a lower or average purchase price than an environmental friendly car.
The importance of including environmental concepts in corporate strategy and the desirable potential to succeed in the market, which depends on consumer's evaluation, emphasize the importance of this study from production and consumption of environmental friendly products (Dangelico and Pujari 2010; Horbach 2008; Oltra and Jean 2009).
Brazilian consumers believe that technology can be a positive determinant of the production of healthier and more environmental friendly food.
Environmental friendly .
Meanwhile, the produce process is environmental friendly.
In the consumers' side we also noticed a very positive attitude toward the relevance of technology as a determinant to improve the provision of healthier and more environmental friendly food.
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