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Under this view, trust exists only in an uncertain and risky environment; that is, trust cannot exist in an environment of certainty (Bhattacharya et al 1998).
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In a nutshell, it allows you to see that the bully is someone who lacks something, be it a sense of self worth, a secure home environment, a certainty of their abilities and so forth.
Usually, it is assumed that the group's members are always able to assess their environment to a set degree of certainty, and therefore each individual's personal information about the environment is just as likely to be correct as that of other group members.
This process built a false sense of certainty, in an environment that is fundamentally uncertain.
It's a risk-free, artificial environment in which you are buffered from the unpleasant realities that chafe at your sense of certainty.
And while it's a new approach without a lot of certainty, brands who are willing to take a leap of faith can engage their audience in an uncluttered environment that's poised to grow exponentially in the coming years.
Davies, a former Cardiff RFC chief executive and Wales captain, added: "But under the current environment of this petty squabbling I think that certainty is under threat.
Sixty years of certainty.
A universal sign of certainty.
We are connoisseurs of certainty".
They create a false sense of certainty.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com