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Discover Ludwig"entry mode" is an appropriate term which can be used in written English.
This term is typically used to refer to the manner in which a computer, device, or program inputs data. For example, "The user selected the manual entry mode for inputting the data."
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This entry mode to foreign markets may be termed "platform-ecosystem entry mode".
Entry mode choice refers to the mode of entry to a foreign market.
For example, comparing the market entry mode (e.g., wholly-owned operation, joint venture, licensing, etc).
Market choice and entry mode choice2 are key concepts in IB theory.
The choice of entry mode is an important part of a firm's foreign investment strategy [1].
or relating the entry mode to actual performances in international markets will be another topic.
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Specifically, we focus on two entry modes: greenfield investments and brownfield investments (M&A).
Different entry modes represent different degrees of resources commitment and therefore risks of the firm.
Returnee businesses are able to overcome the cultural barriers and have rapid market entry through higher committed entry modes.
The introduction is followed by a literature review on the entry modes, the integration strategies, and the motivations behind them.
These results raise questions relating to the conventional categorisations of foreign market entry modes and the design and interpretation of survey research relating to internationalisation.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com