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The market term is "entry level product"– meaning a cost-conscious way to buy into a designer brand.
And LG Electronics has repositioned the company, making its Zenith brand an entry level product, while promoting the LG name as the brand for connoisseurs.
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"It is the very wealthy, but they [luxury goods companies] also have entry level products.
Dan Schoenbaum: Many of our customers start using free or entry level products, tracking their customers on their website or when they use mobile applications.
The lure of designing cars continued to pull Krafcik, so next he convinced the powers at Ford to forget he was a manufacturing guy and hire him in an entry-level product development position.
Product-wise, it was exactly as I expected it to be: You either had, at the high end, really beautiful complications, and then we saw a lot of entry-level product.
"They do have value as an entry-level product," Moroney says.
The boards themselves are very similar to Jive's entry-level product, their enterprise knowledge base.
3Com recently unveiled the PalmIIIe, an entry-level product with a retail price tag of around $199.
"We offer an entry-level product, but our ambition is not to be solely an entry-level company," says O'Neill.
And the fellow will be receiving a salary directly from the portfolio company, and this will be consistent with an entry-level product manager position.
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