Klaus Eierhoff, the chief executive of Bertelsmann's direct-to-consumer division and Mr. Schmidt's boss, said, "Andreas is looking for a new entrepreneurial change".
Implemented effectively, however, the entrepreneurial change creates a unique source of competitive advantage.
All of this already established discussion around positioning begs the question, "Why damn investors for differentiating and branding themselves, if everyone else is already doing it?" Well, the entrepreneurial "Change or Die" becomes "Innovate or Die" which becomes "Differentiate or Die" as competitors crop up.
But seriously, just try to emulate that savvy waitress: Be relentlessly entrepreneurial, change whatever you have control over, and find that new business or opportunity.
It is these individuals that Re-Ignite targets, with the intention to develop and support a local community of entrepreneurial change agents who are working toward a more meaningfully productive life.
The main theoretical contribution of our paper lies in the conceptualization of our findings into a theory of entrepreneurial change in the health care sector.
Using the case history of rodeo kayaking, Baldwin et al. (2006) discuss how the level of entrepreneurial activity changes with changing economics of manufacturing.
Leaving the Bench to Become an Entrepreneur A special business training course for scientists and a business plan competition were key steps in Jean Chatellier's entrepreneurial career change.
The flip side of this entrepreneurial sea change in the economy, though, is a revolution in the way investors think about risk.
With two partners, Dunkerton set up Superdry in 2003 and whatever you think about the clothes – and there was some sniffiness in the fashion world, more than matched now by praise of its "coolness" – he has shown impeccable entrepreneurial instincts and changed the way that British retail goes about its business.
