Most American media — television, radio, newspapers, magazines — depend for their existence on a long-entrenched advertising model.
"Companies that are so entrenched in their approach to advertising and marketing are going to have real trouble in this area of purpose-driven marketing," he adds.
One of the hardest tasks will be winning market share in classified advertising, since the incumbents are so entrenched.
Mr Blair's Labour Party once received a £1m ($1.5m) donation from Mr Ecclestone (and had to return it after a brouhaha about a concession to F1 on tobacco advertising).Mr Ecclestone's dominance of F1 is deeply entrenched.
The advertising might remain discreet on its show courts, but its merchandising and marketing programs are entrenched.
But both Romney and Clinton have entrenched organizations, tons of money and the possibility of sweeping aside opposition in a blitzkrieg of slimy TV advertising.
Special interests are entrenched.
Because they are entrenched.
Positions have become entrenched.
