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"A true vocation is one in which you value and find satisfaction in the work itself". What this means for America's most elite military leaders, wrote the researchers in the Times, is that enticing potential recruits with "instrumental" rewards like money for college, career training or "seeing the world" might result in more sign-ups, but worse soldiers in the long term.
All enticing.
It wasn't enticing.
Paella Valenciana looked enticing.
Be honest but enticing.
That prospect sounds enticing.
Future possibilities are enticing.
"You're enticing people to steal".
German products are less enticing.
"So that's definitely enticing.
But the idea remains enticing.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com