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There's some enticing talent behind this contemporary riff on the classic fairy tale, in which the heroine is a young woman taken to a sleep-disorder clinic after dozing for, ahem, several centuries.
But overblown though the book is, the tale remains enticing: "runty" horse, expansive millionaire owner, laconic trainer and half-blind jockey combining to create a legend just when America needed one.
Landing in dismal 13th place, A New York Winter's Tale did not prove enticing to UK audiences, with a gross of just £258,000 from 327 cinemas, and a £788 average.
Yet the next project looks enticing: what could be better for this collaboration than A Tale of Two Cities?
Catherine Hardwicke, who directed the first "Twilight" film adaptation, seems not to have succeeded in enticing the Team Jacob throngs over to her updating of the Red Riding Hood tale, but her pop-cultural hunch in conceiving it as a girl-power werewolf picture was not entirely wrong.
Fairy tales, with their mystery and violence and free-range, underparented children, may seem particularly enticing to today's tweens and teenagers.
All enticing.
That prospect sounds enticing.
It wasn't enticing.
Paella Valenciana looked enticing.
Be honest but enticing.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com