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MIKE'S HARD LEMONADE, the 14-year-old alcohol brand, faces the same challenge that nonalcoholic lemonade brands like Country Time face, namely, enticing consumers to drink lemonade on occasions besides picnics.
IT IS an enticing formula: six characters get together on six occasions to discuss the six novels of Jane Austen.
The friendlies against Germany and Brazil next month are enticing purely because they should be more open occasions, fixtures likelier to have the juices flowing, for all that the calibre of opponent will generate a different kind of problem.
All enticing.
That prospect sounds enticing.
It wasn't enticing.
Paella Valenciana looked enticing.
Be honest but enticing.
Future possibilities are enticing.
"So that's definitely enticing.
"You're enticing people to steal".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com