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Enticing customers into stores is possible, as the Montenapoleone fashion avenue in Milan proves.
Earlier this year it ordered 75m new bank accounts to be opened, enticing customers with free insurance and overdrafts.
They're trying to strike winning deals between themselves and their customers -- enticing customers while growing their customer base".
Given the uproar, some bankers say the ultimate answer lies in enticing customers to give them more of their business in other services — not by making up the lost revenue on checking accounts.
Chipotle's notion of "values integration" — enticing customers by promoting certain values rather than by featuring a specific product — is reminiscent of Kraft's approach, though Chipotle's message is more specific and more directly related to what it sells.
While automakers are enticing customers that have good credit histories with no-interest loans, they have also been offering six- and seven-year loans to customers who want to keep their monthly payments down.
Similar(40)
"They will entice customers through other pricing offers".
Facebook is also trying to entice customers in developing countries.
Amazon also hopes to entice customers to its new tablet by offering competitive wireless 3G pricing.
Mark West used Foursquare to entice customers with a sweet offer.
Going out of Business" sales that try to entice customers into the store.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com