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This might be commonplace in Copenhagen or Brooklyn, but enticing a generation of skyscraper-raised urbanites to get their hands dirty in soil is no easy feat.
Id Software's controversial shooter upset the hell out of the Religious Right when it burst out of the PC shareware scene, enticing a generation of listless teenagers to spend days blasting hell monsters with a shotgun.
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"Flavored tobacco products are enticing a new generation of America's youth into nicotine addiction," Dr. Tom Frieden, director of the CDC, said in October.
Today's fashion designers are embracing fur, draping their models in light, unorthodox creations and, in so doing, enticing a young generation of fur buyers.
Yet Circus Peanuts are still making the rounds, enticing a new generation of children with heart shapes and other varieties.
A wave of privatisations in Latin America enticed a new generation of conquistadores from Iberia and North America.But by the mid-2000s the process had accelerated dramatically as executives and boards latched on to the idea of the fast-growing BRICs (Brazil, Russia, India, China) and their ilk.
Life Ball Is Still the World's Gayest Party.
They set the fervent, iconoclastic tone for rock's prophetic strain and enticed a younger generation of aspiring poets to inflate folk and rock music with oracular utterance.
Much as Atlantic City set the model for the explosion of casinos across the country over the last 20 years, New Jersey's move signals the future of gambling, as states try to tap into the money already flowing to the black market or offshore betting companies, and entice a new generation of gamblers who might graduate from FarmVille to online blackjack, and ideally to an actual casino.
It's spending $11 million to entice a more globetrotting generation of visitors, with new attractions like a zip line that carries riders from 600 feet above sea level through a canyon down to the beach.
A generation of empathy.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com