It grounds this premise on Abrahamson and Fairchild's (1999) observation that attributes the upswings of management fashion discourse to "emotionally charged, enthusiastic and unreasoned discourse".
To date, the studies supporting enthusiastic media and bioethics discourses do not reflect the reality of research on MPH-based enhancement.
In contrast to enthusiastic media and bioethics discourses, these observations have the potential to show that non-medical use of MPH may be less valuable than some expect because of the scientific and medical limitations of the drug effects.
It is in this mismatch between what is established and what is at present a source of heated scientific dispute that speculative assumptions, inflated discourses and enthusiastic media promotion, in a word all that create hypes around the epigenetic imaginary, are likely to find fertile ground.
This supports the previous findings of a study that found that media and bioethics discourses were generally enthusiastic in portraying CE effects of methylphenidate on cognition [ 2].
We have highlighted some of the potential implications of current discourses, notably the enthusiastic portrayals of the non-medical use of MPH in the print media and bioethics discourses despite scarce scientific data supporting its enhancement effects.
Even though we found some aspects of media and bioethics discourses to be favorable and enthusiastic, they can also serve as important venues to voice attitudes and informing the public of the risks associated with neuropharmaceuticals.
In our 2002 PBS Frontlinee" documentary "Muslims," we featured Shahla Sherkat and Zanan publishing under duress yet enthusiastic and positive about contributing to public discourse in Iran.
Kannada, which had flourished both as a language of political discourse and literature in the Rashtrakuta court, found enthusiastic support from the Chalukya kings.
Given these features, some enthusiastic interpretations found in print media as well as bioethics discourse could contribute to the unintended dissemination of a poorly understood non-medical use of MPH for performance enhancement.
