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Marketers "need to be doing things like '4 to 9ers,' " he added, because such sponsored content is "the next manifestation" of the branded entertainment trend.
"The internet guys almost always seem to arrive in any industry to spoil the party," noted Collins, before suggesting that YouTube's growing role as an alternative to traditional TV for children mirrors a previous disruptive entertainment trend: social gaming.
This taps into a wider digital entertainment trend: digital services remembering that recommendations from real people still have an important role alongside clever algorithms designed to filter through masses of content.
Azalea responded to Eminem's verse, telling her followers: "I'm bored of the old men threatening young women as entertainment trend and much more interested in the young women getting $ trend".
Letitia Baldrige, the etiquette expert, vigorously disapproves of this entertainment trend, which she views as a cop-out by those who have recently attained affluence but lack the social graces to match.
A trip across the showroom floor at last week's Consumer Electronics Show (CES) in Las Vegas pointed to a home entertainment trend: bulky cabinets that hold boxy televisions, stereos, and media players are out, and flat-panel displays on walls are in.
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And internally, the company has tested the use of search data to reach conclusions about economic, marketing and entertainment trends.
All that makes it and Mr Forsyth telling indicators of global entertainment trends and, by comparison, Britain's peculiarities.Not all the indications are happy ones.
Indeed, while entertainment trends have come and gone (ostrich racing, anyone?), our appetite to be astonished by illusions, alchemy and mind tricks is insatiable.
Some people may doubt whether the questions put to a single engine can provide insight into the broader culture -- particularly when the results are dominated by entertainment trends.
Parents and carers will be familiar with the phenomenon whereby their kids pick up on entertainment trends in the playground and only get them half-right, but this was a terrible mix-up, verging on heresy.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com