And the total price tag Universal executives are aiming to reach -- more than $550 million a year -- would make the deal the most lucrative entertainment agreement in television history.
[C1.] Wal-Mart to Sponsor a Reality Program on ABC Wal-Mart is becoming a major sponsor of a reality television program by signing a branded-entertainment agreement with ABC for "The Scholar," a summer series that begins a six-week run on Monday night.
NBC Universal is among the leaders in what is called branded entertainment, signing agreements with sponsors to incorporate their products in episodes of series like "The Biggest Loser," "Heroes" and "The Office".
Others argue that Spotify could be viewed as a Netflix, which has been successful at its entertainment licensing agreements.
Others argue that Spotify could be viewed as a Netflix, which has been successful in entertainment licensing agreements.
Miramax also has an entertainment-marketing agreement with the Coors Brewing division of the Adolph Coors Company.
"When you combine ticket packages, entertainment packages, commercial agreements, government support - or lack of in Silverstone's case - attendance figures, crowd management and the number of days fans attend the event; no two grands prix experiences are the same," he said.
Renaissance Sports and Entertainment reached an agreement in May to buy the team, a deal that was contingent on the group's reaching a lease agreement with Glendale.
Last June, Alloy Digital bought YouTube's Clevver Media, and a month later, Legendary Entertainment reached an agreement to buy comedian Chris Hardwick's Nerdist Industries, which operates a popular YouTube channel.
"We believe this will act as a catalyst to really move the rest of this process along," said Robert W. Stewart, a vice president of Park Place Entertainment, which has an agreement with the tribe to develop the casino.
