If the CEO loves taking risks, (e.g. entering brand new markets, launching untested products, disrupting tried-and-true processes, etc). they're likely to push for changes that are far beyond the comfort and capabilities of their employees.
With "Revolver" and especially the experimental track "Tomorrow Never Knows," the Beatles were throwing off the conventions that had brought them success and were entering brand-new musical territory.
Enter Brand Sense Partners, an investment and marketing company that is also branding a line of jeans with Sheryl Crow and apparel with Bravo's "Real Housewives" series.
Enter Brand Thunder, a company in Columbus, OH looking to "offer companies a compelling, patent-pending solution for creating a more persistent presence with their internet consumer".
Enter brand partnerships – an arena that is becoming more and more attractive to senior marketing professionals in the current financial climate.
Ford called the hot hatch a concept in Frankfurt, but if the brand were to see sufficient demand for the Fiesta ST, it would enter production, brand representatives said here.
Fashion retailers are increasingly entering into brand alliances with visual artists, but the conditions under which such alliances are most effective are not clear.
In the manner of recent concepts like the Ford Evos, the Ioni-q presents styling that could enter the brand's design vocabulary in coming years, but is not expected to evolve into a standalone production model.
Noting that the event raised $350,000 for the Democratic National Committee, Mr. Gore told the audience, "That is a sign that this group has really entered a brand new relationship to the national politics of our country".
Of course, in entering a brand new market, the company is facing a fragrant cornucopia of other challenges, too.
