Yet the government bears responsibility for ensuring that that is how its money is spent.
"As part of ensuring that that work is put on a sustainable footing, they [the Cabinet Office] have requested changes to [the charity's] management structure, which is in the best interests of the charity.
FirstBuy, the latest government-backed scheme, attempts to rectify that for a few, by providing 10,000 first-timers with a 20% equity loan and ensuring that that loan remains interest-free for five years.
"Halliburton should have done more extensive testing and signaling to BP that there were issues to think about and BP should have done a better job of ensuring that that happened," he said.
"So that does lead to conflicts from time to time but at the end of the day we have to accept that we are put in a society and we have to live in the society in which God has placed us and we all have to play our roles in ensuring that that society works".
For startups seeking to build a valuable advertising business, creating an intermediate metric is crucial, but so is ensuring that that metric holds up to scrutiny.
