By Nov. 14, Mr. Benamer could identify just four organizations that had notified donors, freepress.net, CARE, the Museum of Natural History and Credo Mobile, a for-profit wireless communications business that works to enlist customers' support for progressive causes.
It also enlists customers as allies, matching their need for hedges with its own view of where prices are headed.
When the entire VHS inventory of an old-school video store is demagnetized, the clerks respond to the disaster not by upgrading to DVD, but by enlisting the customers to remake the films with a VHS camcorder.
(Dropbox gives users who enlist more customers additional storage).
Gormley said he believed profits were now on the turn as the company had enlisted more customers and would not repeat its marketing mistake.
Others suggest the banks need to do more to enlist their customers, like providing more regular fraud alerts and giving them more control to turn on and off their credit cards.
It also enlists its customers as allies, matching their need for hedges with its own view of where prices are headed.
To this end, the company, grounded in an in-depth understanding of its core consumer segments, has enlisted its customers as marketers, offering discounts on products for group purchases.
When colleges and universities, not surprisingly, demurred, Mr. Jobs tried to sell to corporate customers by enlisting Businessland, then a big computer retailer, but the new price of $9,995 fared no better in that market.
But a small knot of loyal customers enlisted their neighbors, started savefairwaycafe.com and collected more than 1,200 signatures on a petition in an effort to keep the restaurant, on Broadway at 74th Street, open.
