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Companies, too, got in on the act, sometimes with one eye on enhancing their image.
Despite objections by critics that merit scholarships are a misuse of limited financial aid, colleges everywhere have added or expanded merit scholarships and honors programs, in hope of enhancing their image.
It also fears that if it stops funding the Palestinians, countries such as Iran or Syria could step into the breach, enhancing their image in the Islamic world just as Washington seeks to isolate them.
"They're very good at enhancing their image, promoting themselves, linking themselves up to make themselves look very good," said Cynthia Kisser, former executive director of the Cult Awareness Network, a Chicago-based nonprofit group that handles 20,000 inquiries a year on cult issues.
Reporting on CSR engagement in the areas of human resource; environment; product and customer; community involvement and ethical issues are all geared towards enhancing their image and invariably gaining legitimacy from the areas they operate.
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One craniotomy viewer, Lang Wiseman of Arlington, Tenn., said that "it enhances their image" and that he was surprised "something like that was going on in Memphis".
Dropping the suit "removes a real black eye for the company," he added, "but that's a far different thing from saying it will enhance their image".
Fake Facebook friends and likes are sold on the Web like trinkets at a bazaar, directed at those who want to enhance their image.
On the other hand, some studies have also shown that employees sometimes feel pressured to be good organizational citizens and may only do so in order to enhance their image.
But the problem with a lot of these people — the Trumps of the world and others — is that they have a lot of flash and are trying to enhance their image, but they're not serious".
In light of this, it should not be surprising that U.S. decision-makers in Iraq believe that an up-close journalistic view of the brutal killers they train would not create a public-relations disaster but might instead enhance their image.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com