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Moore and Benbasat (1991) later developed an instrument based on Roger's theories and added two more constructs; voluntariness explains that the freedom to choose whether to use a technology should affect the willingness to adopt, and image is defined as "the degree to which use of an innovation is perceived to enhance one's image or status in one's social system" (p. 195).
Art truly enhances one's life.
President Jacques Chirac, spotting a way to enhance France's image, even sent one of the founders on a mission to promote the idea in Latin America.
Q: As a decorated war hero and a former secretary of the U.S. Navy, you're one of a few Democrats who can enhance your party's image on national security.
Through the 1950s, the company advertises on the weekly TV show "Polka Parade". 1957: The family hires a Hollywood set painter to create a huge mural on one factory wall to enhance its factory's image.
No one wants our political system to fail more than Russian President Vladimir Putin does, and our powerlessness on guns hardly enhances our democracy's image to the world.
The money spent on Lance Armstrong, in contrast to the other sponsorships, enhances the service's image.
Still, Kevin Bernick hopes basketball can enhance the academy's image.
A deal to ban soft money would also enhance Mrs. Clinton's image.
"We are a caring business and like to enhance the company's image through community involvement".
Whatever happens next the sequence of events has not exactly enhanced rugby union's image.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com