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European legislation now requires that the satiety enhancing claims are scientifically substantiated and positioned in a format that can be understood by the "average" European consumer (EU, 2007).
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"Global food and drink product launches with a 'beauty enhancing' claim increased by a staggering 306 percent from 2005 to 2008," according to the most recent report from Mintel, the market research firm.
Jordan was named man of the match for the second time in the series, further enhancing his claims for a Test debut in the two-match series against the same opposition starting on 12 June.
Four years later they failed to progress beyond the first round but secured a historic headline-grabbing three-wicket win over England, thereby enhancing their claims to be awarded full Test status in the future.
In a recent survey of the performance-enhancing claims made for dozens of fitness products, researchers found not a single one that could be supported by rigorous scientific research.
A third round of reviews (CH and RD) assessed adverts that included specific performance-enhancing claims.
From these, we identified 431 (median 7, range 0 65) performance-enhancing claims for 104 different products, and a total of 146 references (range 0 46) associated with these claims (figure 1).
It consists of some tribal leaders and the Iraqi Islamic Party (IIP), which has increased its political visibility over recent years, enhancing its claim to represent Iraqi Sunnis at a national level.
Although the field trial did not provide enough data to make any firm conclusions about juvenile lemon shark grouping behaviour in general, it did provide some interesting preliminary results enhancing the claim for the technology's future use.
Khan has long been seeking the clash and enhanced his claims for a shot at Mayweather with a convincing win over Devon Alexander in December.
Rob Henderson, for example, further enhanced his claims on the inside centre shirt by kicking the ball behind Daniel Herbert's big hitters and causing all sorts of problems.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com