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The best you can say is that it brought other office buildings to Secaucus and enhanced its image somewhat".
"What's happened is that during the last couple of years the WI has enhanced its image and married the traditional with the new.
But it is the company's consumer products -- baby lotion and Band-Aids, for instance -- that have so enhanced its image that surveys of public opinion have repeatedly ranked Johnson & Johnson No. 1 in corporate reputation, despite problems like the one in 2000 that forced the company to stop selling its heartburn medicine, Propulsid, after it was linked to 80 deaths.
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So if it handles the situation carefully, Mr Halff argues, it might well enhance its image.
A lot of the motivation for producers to bottle and sell prestige editions is not for the immediate profit from those 720-odd bottles (a tiny volume that will represent less than the rounding error in the accounts) but because it validates the brand and enhances its image.
In the early years of the twenty-first century, the Japanese government realized that it could harness the power of its pop culture to enhance its image abroad.
In an effort to enhance its image, the magazine moved its offices to New York City in 1977.
With fewer customers splurging for $3.50 beverages, the coffee company has introduced new products and tried to enhance its image.
At least some of that growth can be attributed to its efforts to enhance its image and merchandising, which began several years ago and has been accelerating.
But it was not until 1985 that the first true Formula One race was held in Australia, after Adelaide sought to enhance its image with a Grand Prix.
Next year, Finland will start a campaign to enhance its image as a center of high-tech innovation, with the hope of helping its technology companies fare better in the United States.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com