The goal here is not necessarily to address the inherent morality of sport and distinguishing between natural and engineered talent.
No longer able to rely even on superstars like Mariah Carey or Michael Jackson for a guaranteed hit, record companies are scrambling to engineer fresh talent.
A disastrous quarter-final exit against Croatia, the end of Vogts as national manager and a win for the hosts, who had systematically re-engineered their talent development in the years leading up to the competition: that's what France '98 brought.
The conversation regarding diversity in technology often centers around engineers, or talent that is generally called technical.
Meanwhile, big companies like Facebook and Google are paying out millions to either retain or rehire engineers through talent acquisitions.
"It's not a bad location to start, there are great engineers and talent, while the prices and competition for talent and expense level is not as crazy as, for example, San Francisco's Bay Area," he said.
He also offered a long list of engineers whose talent was squandered until they joined a startup (though of course many of those companies are now way beyond the startup stage).
"There is a certain amount of stereotyping of who can be an engineer and what talent looks like," she said.
"He was a masterful songwriter, a virtuosic multi-instrumentalist, a brilliant producer, a perfectionist as an engineer, and a talent scout whose vision enveloped masters who preceded him as well as young artists".
