He continued, "Her music mixes an almost impersonal professionalism — it's so rigorously crafted it sounds like it has been scientifically engineered in a hit factory — with confessions that are squirmingly intimate and true".
"Slide" seems engineered to be a hit before most people have even had a chance to listen to it.
For his new book Mr. Bornstein interviewed 100 social entrepreneurs in a dozen countries and ended up using 8 as case studies: Mr. Drayton and Mr. Schramm, along with those from other countries, like Fábio Rosa, a Brazilian engineer who hit on a strategy to provide cheap electricity to that country's rural farmers.
In summer 2009, a 33-year-old Google engineer was hit by a rotten branch and suffered brain and spinal injuries.
This is good to know if, for example, you have a rap artist you think will be a hit, and the engineer absolutely hates rap.
Photos: PERFECT STORM -- In a hurricane simulation project in London, Ontario, engineers will hit a two-story red brick house, built in a hangar, with winds and water until it is on the brink of collapse.
Ms. Marengo, a civil engineer, hit on the idea of ordering a prefabricated house.
But despite their obvious ick factor, bicycle pants were a hit, an aerodynamically engineered look conceived to make the most of a Nautilus-toned physique.
Mike Cevt, a current Twitter engineer, also hit out at Dorsey.
But the company's engineers immediately hit a roadblock in the U.S. In 2007, the Environmental Protection Agency had implemented a set of strict pollution limits for diesel engines, and, after Barack Obama's election, tougher gas-mileage rules were imposed as well.
