Exact(4)
The high priest of the loyalty cult is Frederick Reichheld, a director at Bain & Company, a consultancy firm, and author of "The Loyalty Effect", a 1996 bestseller which argued that engendering loyalty makes sound economic sense.
But by renouncing cigarettes, CVS could end up engendering loyalty among customers, some experts said.
Despite today's "schizophrenic consumers," some brands managed to rise to the top of Interbrand's widely-viewed list by engendering loyalty and trust from the world's buyers.
Focusing on the experiential vs. transactional aspects of your brand elevates it to a new level, fueling an emotional connection and engendering loyalty.
Similar(55)
She engenders loyalty among the people she works with.
This, in turn, helps to engender loyalty to the organisation and a genuine sense of community.
It has engendered loyalty among BlackBerry users and has kept some from switching to an Apple or Android device.
He engendered loyalty and love from those who were lucky enough to have the opportunity to work with him.
(The rule, which hardly engenders loyalty among listeners, was adopted because of the way radio waves in the AM frequency travel.
Fans of the "Law and Order" franchise, which has long engendered loyalty for filming on location, greeted the season premiere of "Law and Order: Special Victims Unit" with mixed emotions.
A billionaire many times over, he uses it to engender loyalty, and his business empire reaches deep into the image-burnishing and opinion-manipulating realms of television, journalism and publishing.
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