Tanis, who previously worked for designers Ralph Lauren and Carolina Herrera, said she hopes to engage retailers with concepts that are unique to the market.
The number of users actively engaging with retailers' content in Retale is now four times higher than it was last year, he notes, while the number of retail stores' content has grown to 225,000 during the same time.
As consumers are increasingly connected to multiple screens, seamlessly engaging with retailers across online and physical channels has been progressively challenging.
Renee Cuocu, education for sustainability projects manager at the Centre for Sustainable Fashion at London College of Fashion, says: "Retailers are a really important link between the designer and customer, and it would be great to see more opportunities for students to engage with retailers with a stronger focus on sustainability".
Co-founder Alex Hoye says: "We have made the competition B2B2C [business to business, to consumer], which engages our retailers and makes them the stars, while allowing us to raise our own profile and make contact for future engagement with our end consumers".
The benefits of installing an digital display are many, but ultimately it all boils down to them being "a fun, new way to engage with retailers," Hassellöf explained.
The concept of Everyplace includes the idea of allowing customers to engage with retailers on their own terms, through their own paths to purchase, whether it be online, in store, at home or by phone.
While the majority of commerce purchasing, especially around the holidays, still happens in-stores; more people are using phones in the store to either engage with retailers or price-check items.
Online footware and apparel retailer Zappos.com is partnering with video hosting and sharing platform Magnify.net to launch a "BoxBreak" campaign to engage the retailer's customers into building a video community around Zappos.
Exchange involves more than money in the till; it is the entire value experience a customer derives through the process of engaging with the retailer.
