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The third person on the panel, the AOL chief Tim Armstrong, seemed to suggest a third way: "more engaging advertising".
Unparalleled creativity and innovation: Pangaea will allow brands to advertise using the most creative, technically advanced and engaging advertising formats on the market.
Mr. Hurley responds simply that the company is developing new, more engaging advertising formats that will lure people to watch commercials that interest them.
The critical technical enablers of personalisation and monetisation that publishers need to sustain their journalism and power a web that is filled with great content and engaging advertising, must be clearly established.
"We believe that GoViral … allows us to match our ambition for premium content creation and engaging advertising, with highly targeted distribution at scale," said the AOL Europe senior vice-president, Kate Burns.
Brooks arrived in the UK in 1961, fresh from Madison Avenue, where – as we know from Mad Men – the American business had undergone a revolution of its own, eschewing the hard sell in favour of witty, smart, engaging advertising.
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And reaching mothers online and through the social media means "reaching them in ways that are way more engaging than direct advertising," Ms. Henson says.
The Council of Better Business Bureaus plans to announce today that it is asking the Food and Drug Administration to investigate the Hornell Brewing Company, the maker of Arizona Iced Tea, for engaging in false advertising.
Note that the letter says that Intuit doesn't "wish to suggest that Mint is engaging in false advertising", despite the fact that that was the entire purpose of the letter.
"While we do not wish to suggest that Mint.com is engaging in false advertising, the substantial difference in claimed user numbers over a short period time [from 600,000 to 800,000] is of some concern.
The $67.4-billion company says Tetrick's firm is engaging in false advertising by describing its Just Mayo sandwich spread as mayonnaise, even though it contains no eggs.
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CEO of Professional Science Editing for Scientists @ prosciediting.com