It's where many of us find our favourite news stories, announce our engagements, update our job status and post our holiday pictures.
Under a presidential directive, the Pentagon developed "emergency procedures to guide our response to imminent, significant cyberthreats," and is "updating our rules of engagement — the first update for cyber in seven years," he said.
The reasoning for this "A/B test" might be that Facebook wants to put more focus on the right-hand side of the site, which is the place that houses birthdays, engagement or marriage updates, gifts, and of course…advertising.
It also has a virtual currency system built in, that it uses to reward users for creating engagement — posting status updates, inviting friends and the usual types of incentives like that.
Social Engagement has been updated to include an extension library and enhanced application support to be able to engage with customers directly where the conversation is taking place, whether that be on Facebook, Twitter or other social channels.
Users become ZipDial Followers and get updates and engagement, similar to being a Twitter or Facebook follower.
Twitter is a superior social platform because of its origin as a news feed system (rendering users more open to brand updates and engagement via mobile) and its overwhelmingly open nature (less than 10percentt of Twitter accounts are private).
"Should the government give the go-ahead for ground based air defence systems to be deployed, we will conduct further engagement with residents to update them.
The team tracks monthly, weekly and daily active users, for example, and is working to increase those engagement numbers with every update.
Another small change, he said, was that the company found that there was a lot of engagement through an email update on progress compared to through the web portal.
