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Another measure of user engagement, timeline views, increased 15% in the first three months of 2014 to 157 billion.
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Finally, optimal engagement timelines are unclear.
Growth is based on increased engagement per timeline view, but that's one side of the engagement coin, he noted.
Facebook is already trying to tackle the issue of long livestream replays seeming boring by showing an engagement graph timeline so viewers can skip to the most popular parts of the video.
Facebook is already trying to tackle the issue of long livestream replays seeming boring by showing an engagement graph timeline so viewers can skip to the most popular parts of the video.
Twitter and Facebook could kill the disinformation problem tomorrow, with ease, by switching from an algorithmic, engagement-based timeline back to a strict chronological one.
Specifically, the SEC requested Twitter to modify its revenue graphs to include "number of ad engagements per 1,000 timeline views" and "revenue per ad engagement" notations, and to additionally specify any other revenue sources that do not require user engagement.
(Twitter says in its S-1 that revenues for the first nine months in 2013 were $422.2 million.) Specifically, the SEC requested Twitter to modify its revenue graphs to include "number of ad engagements per 1,000 timeline views" and "revenue per ad engagement" notations, and to additionally specify any other revenue sources that do not require user engagement.
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Sara: my next question is, what's the timeline for an engagement campaign like this?
Once the desired outcome has been prioritized, a company can set strategy and timeline for market engagement.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com