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Four types of multimodal resources as engagement devices are identified, i.e. labeling, dialog balloons, jointly-constructed texts and illustrations.
Studers tells me that in future the company will expand in the area of "crowd engagement devices" and explore other revenue models.
The use of intertextual references in this excerpt support the explicit evaluative lexis used, and point to the fact that engagement devices, rather than specifically attitudinal lexis, operate in these texts to invoke evaluative stances towards not only people and objects, but also propositions (c.f. Hunston &Thompson 2000, Ch1).
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Users can also be geo-targeted (including via geofencing), or targeted based on other metrics like loyalty, engagement, device, or software version, for example.
The report also noted that apps drive the majority of engagement on mobile devices - 4 out of every 5 minutes consuming media on mobile devices are via apps.
One big goal for Facebook is reducing friction on mobile and extending Facebook engagement to all devices, and Taylor brought up the PS3, the iPhone and customized devices (but conspicuously not the iPad) as examples.
A similar analogy may be applied to citizen engagement, with mobile devices being at the forefront — except now you need tools (especially on mobile devices) that allow you to go far beyond publishing content and incorporate concepts like privacy management, contextual awareness, sensor integration, etc.
At the very least, this unhealthy engagement with personal devices appears to go two ways; children feel ignored by their parents in favor of devices, and vice versa.
Ooyala tested video engagement on various devices and found that mobile viewers have more patience to watch videos on their mobile device than on the desktop.
But the strength of children's engagement with the devices can sometimes appear sinister, even cultish.
Turkle's research shows that these interrelated abilities are dimished by constant engagement with digital devices.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com