Mr Piano's design offers something more sustaining than an obvious visual hook: it opens up a rarefied world to the wider community, encouraging engagement, conversation, cross-fertilisation.
You could love or hate their work, but at the very least it offered the possibility of an engagement, conversation, interaction.
Janey: When I became Superintendent in the District of Columbia and its State Superintendent, it was clear that a new strategic plan no matter how clear and comprehensive would not be compelling unless there was on the ground engagement conversations and commitment from the community to its ideals.
"This is the beginning of the re-engagement conversation," Victoria Nuland, the State Department spokeswoman, said in Washington.
Brands and media entities will likely love this feature, since it provides a better way to not only keep track of Twitter conversations, but also should promote more engagement and conversation branching among users.
"We want to dial up that engagement, that conversation, with people who buy running sneakers," he added.
There's already that engagement and conversation.
"It's okay" as it is the engagement in conversation and exploration that really matters.
How can brands jump ahead of the ad blocker challenge and capitalize on new opportunities - ones that drive engagement and conversation?
This shift has meant that businesses have had to learn (often times the hard way) that marketed information is not really communication, least of all a story worthy of inspiring engagement or conversation with others.
At IBM we're taking a self-service approach to AI, focusing on equipping developers with the tools they need to quickly and easily bring those ideas to life, with a strong emphasis on enhancing capabilities in areas critical to engagement, like conversation, speech, vision, language and empathy".
