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Despite its reputation for bizarre and kitsch acts (think: Russian violinists on skates and Irish turkey hand puppets), in recent years the competition has become a forum for continental cultural discussions and social debates thanks to its 180 million person, trans-national, rabidly engaged viewership and penchant odd-to-groundbreaking acts.
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This is pleasing to the eye, and can engage your viewership.
BT's TV channel BT Sport is engaged in a viewership battle with Sky, as it tries to lure broadband customers with Premier League broadcasts, and it has also bought the rights to Uefa Champions League games.
Dailymotion hopes that the new design will increase viewership, or get people more engaged with its videos.
By keeping current customers engaged while marketing to new ones, Netflix viewership is predicted to surpass ABC, CBS Fox and NBC by 2016.
HotSwitch– A "social TV layer" media, the company aims to keep TV audiences engaged across web, mobile and smart TV apps with realtime viewership, sentiment and engagement analytics.
In fact, reacting to a recent Forrester study focused on engaged viewers of online video, executives from ABC, CBS and MTV all agreed that online video was adding to their total viewership rather than taking away from it.
For 24 minutes, the flagship Chinese news — probably the television program with the largest viewership — showed President Xi Jinping presiding over an extraordinary public session in which Communist Party cadres in engaged in self-criticism.
The viewership of the Super Bowl, which Nielsen says was the most-watched TV program ever, showed the potential for reaching big, engaged crowds.
Engaged, not engaged.
Peacefully engaged.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com