The engaged users did," wrote Wilson.
And women are also its most engaged users.
The big question is how Facebook can put all of its "active," er, engaged users in front of advertising?
The West Country in particular has some of the most engaged users, and "people in the countryside are spending twice as much time on the app," says Exton.
"Now companies that have a predictable business model, or a way of getting engaged users, and global, addressable markets are the companies getting the lofty valuations," Mr. Lee said.
All of this online participation has built a group of deeply engaged users who design, select, market and buy products — an enterprise whose customers are, in effect, the company.
Johann Butting, Dropbox's head of EMEA, said that 87% of Dropbox's most engaged users are accessing the service through mobile, and that 36% joined Dropbox by signing up on mobile.
In an online world of 'commoditised' news we have to make ourselves distinctive, and we will be investing in our brand and marketing to achieve that and, critically, we need to have more engaged users.
AdRelevance found an 83% correlation between the frequency of online ads and engaged users.
Says Rust, "20% of our highly engaged users pay us.
Facebook's ads also brought in more engaged users.
