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Failing that, it will not capture the full value, and loyalty, of an engaged readership that isn't content merely to read.
A rich letters section is both a measure of an engaged readership and a way for us to learn what resonates (and sometimes, what doesn't).
Guardian Australia has quickly established itself as a major presence in Australian public life, with a series of agenda-setting scoops, record-breaking traffic and a deeply engaged readership.
However, the degree of engaged readership, interlinking, and clustering suggests that, in fact, being exposed to a certain message in one or a small number of highly visible places accounts for only a small part of the range of "reading" that gets done.
The magazine has been facing a tougher business environment of late, as the entire publishing industry adapts to a more digitally engaged readership.
The letter column in Planet was titled "The Vizigraph"; it was very active, with long letters from an engaged readership.
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Niche-appeal consumer titles that rely on devoted, engaged readerships are also more favourably placed than most when it comes to advertising.
Unfortunately, while the blogs have found engaged local readerships and had good editorial impact, the project is not sustainable in its present form.
As our digital world expands our options for news based on focus, writing style, perspective and design, publishers are faced with the balancing act of maintaining our reputation as a trusted news source, while developing new incentives in order to engage their readership.
While the selected set varied broadly in the level of formality, it appears likely that each would engage a readership that other sources might miss and provided at least one unique perspective.
We'll also be talking to commercial partners about how they can benefit from our open model and our large, engaged and progressive readership".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com