It should be linked not just to profitability but to "how engaged employees are, and to workforce development".
Because engaged employees are happier, more loyal and more productive – all of which is great news for employers too.
Managers whose behaviours and attitudes in the workplace make their people feel good about themselves create engaged employees.
"Firms that have engaged employees, who own a chunk of their company, are just as dynamic, just as savvy, as their competitors.
We know the difference highly engaged employees make to our success and WaterAid is very lucky to have a great team of highly engaged, passionately committed colleagues.
And those feelings are correct: Hay group research showed that highly engaged employees are 50% more likely to exceed their performance targets.
Furthermore, since employees are also brand ambassadors – they share both good and bad experiences of the job and the organisations via Glassdoor, LinkedIn and Facebook – engaged employees are an important asset, not only to marketing but the whole organisation.
Besides that, he said, Best Buy's corporate responsibility programs should boost Best Buy's reputation, which leads to real – albeit hard to measure – financial benefits from engaged employees and a small but growing percentage of customers.
"Happy customers are great, but [they] want happy engaged employees too," he said.
Our findings indicate that engaged employees craft their work in physical and relational ways, which creates a better person job fit.
But, these companies say democratising decision making makes for more engaged employees, who can quickly adapt to changing circumstances without being slowed down by layers of management.
