It's designed to appeal to all the human senses, to engage emotions and thereby influence purchasing behaviour.
Music is known to engage emotion-processing regions of the brain, and Salimpoor and her colleagues had previously found that music perceived as pleasurable triggers the release of dopamine in the brain, a neurochemical associated with feelings of reward.
Large corporations may have longevity on their side, but without engaged emotion behind their brand many are just treading water.
He has made a serious melodrama about the geometry of desire, a dreamy example of heightened reality that fully engages emotions despite the exact calculations with which it's been made.
Research in developmental psychology shows that one's ability to engage in emotion regulation positively relates to feelings of concern for the other person [22], [23].
Moreover, females seem to engage more emotion and self-related processes and males more cognitive processes during tasks involving both affective and cognitive empathy, even in the absence of significant gender differences in behavioral performance [78].
Both engage deep emotions to spine-chilling (and suspenseful) effect.
My literary heroes are those who engage the emotions as well as the intellect.
