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Microsoft knows it must engage developers to help build momentum for the much-hyped Azure.
He is apparently responsible for convincing former CEO Mike Lazaridis that the best way to engage developers to built for the BlackBerry platform was to support them with the necessary hardware.
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"No customer has ever said 'we only want to engage developers between the months of March and April,' and no software maker has said 'We only want to show our software to the world between the months of January and April,'" Kessler added.
Hackathons were successfully used to engage developers.
Twitter has been trying to engage developers more meaningfully of late, recently launching a new developer portal.
"Microsoft's move here illustrates that the only serious way to engage developers today is with open source.
"This is to engage developers from very early on," says Shrikant Latkar, VP of marketing for InMobi.
PayPal is smart to engage developers in the early stages of releasing this new API.
The Obama administration might want to engage developers more directly in a similar manner.
Third-party developers are a crucial part of any product, and it's a shame that Skype couldn't figure out a efficient way to engage developers.
PayPal, which reported strong earnings recently, is hoping to engage developers in producing applications on top of PayPal's newly released API.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com