How can companies engage customers on forest protection?
"A lot of marketers look at bar-code technology as a silver bullet to engage customers," he said.
Today it's imperative that businesses use online channels to engage customers and drive the sales lifecycle.
Either way, it's best to engage customers with a story or offer relevant information, Mr. Nichols said.
Ditto for JetBlue, which said its crews "often interject a sense of humor into the onboard announcements" to both engage customers and help them relax.
"Christmas is all about sharing, and in Instagram terms, this means sharing posts, images and videos in order to engage customers".
These range from the scientific: collating and analysing behaviour patterns from multiple sources, to story building: shaping content to engage customers across the journey.
Many companies are now working to engage customers in their sustainability efforts, even as their core business model remains environmentally unsustainable.
But it will also engage "customers" with "other experiences provided by object theaters, computer interactives and opportunities for hands-on engagement with subjects".
