engage audience

USAGE SUMMARY

The phrase "engage audience" is correct and usable in written English.
You can use this phrase when you want to describe an effort to gain the interest and attention of the people in a particular audience. For example, "The speaker used humor to engage the audience and make his presentation more entertaining."

✓ Grammatically correct

News & Media

Formal & Business

Science

Wiki

Human-verified examples from authoritative sources

Exact Expressions

4 human-written examples

Purdy said "Aida" has a "wonderfully written dramatic storyline that will really engage audience members.

Los Angeles Times

Our staff kept PowerPoint slides brief in order to engage audience participation and discussion.

Global Health Action

This happens because of their immense popularity and their ability to engage audience thoroughly.

WikiHow

The best way to engage audience on a business website, is to offer them read-worthy content.

WikiHow

Human-verified similar examples from authoritative sources

Similar Expressions

55 human-written examples

"For us, Srbljanovic is the right playwright to engage audiences in these dark times".

The New York Times

They discover information and then have the potential to engage audiences".

The Guardian

Forbes's BrandVoice allows advertisers to produce editorial products that reflect their best efforts to engage audiences.

The New York Times

Arts organizations are always searching for new ways to engage audiences as overall attendance continues to decline.

The New York Times - Arts

And, as you'd expect of the Guardian, we are adept communicators, able to engage audiences and drive change.

The Guardian

Read the full article for more on how lessons from comedy can help presenters engage audiences.

Science Magazine

The opportunity to engage audiences through social media can be fleeting.

TechCrunch

Expert writing Tips

Best practice

When using "engage audience" in a professional pitch, be prepared to follow it up with specific metrics or methods, such as 'interactive polling' or 'storytelling techniques'.

Common error

Avoid using "engage audience" when you actually mean reaching them. Reaching an audience is passive, while engagement requires an active cognitive or emotional response from the listener or viewer.

Linguistic Context

The phrase "engage audience" acts as a verb + noun collocation. In English grammar, it usually functions as an infinitive or part of a predicate to describe an action taken by a creator, speaker or brand. According to Ludwig AI, it is a standard and correct expression commonly used in professional communication.

Expression frequency: Common

Frequent in

News & Media

55%

Formal & Business

25%

Science

10%

Less common in

Wiki

6%

Social Media

3%

Reference

1%

Ludwig's WRAP-UP

In summary, "engage audience" is a versatile and professionally sound phrase used to describe the act of capturing interest. Ludwig AI confirms its correctness across various high-authority domains, including The New York Times and The Guardian. While the core phrase is concise, writers often add articles or prepositions for better flow, such as "<a href="/s/engage+the+audience" target="_blank" rel="alternative">engage the audience" or "<a href="/s/engage+with+the+audience" target="_blank" rel="alternative">engage with the audience". It remains a cornerstone term in fields ranging from public speaking to digital marketing and journalism.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

engage the audience

Adds a definite article for a more specific or formal grammatical structure.

connect with viewers

Specific to visual media like television or online video streaming.

maintain engagement

A more business-oriented phrasing focused on sustaining interest over time.

captivate the crowd

Implies a stronger, more emotional or hypnotic level of attention.

involve participants

Focuses on the active role the audience plays in the event or discussion.

interact with the public

Suggests a two-way communication process rather than just holding attention.

hold attention

Focuses purely on the duration of the interest rather than the quality of the connection.

hook the listeners

More informal and common in the context of podcasts or audio presentations.

resonate with readers

Specific to written content and implies the message is meaningful to the audience.

win over the audience

Suggests a persuasive element where the audience might have been skeptical.

FAQs

How to use "engage audience" in a sentence?

You can use it to describe the goal of a presentation or piece of content, such as: "The new campaign aims to <a href="/s/engage+audience" target="_blank" rel="alternative">engage audience members through immersive storytelling."

What can I say instead of "engage audience"?

Depending on your focus, you might use "<a href="/s/connect+with+the+public" target="_blank" rel="alternative">connect with the public", "<a href="/s/captivate+the+listeners" target="_blank" rel="alternative">captivate the listeners" or "<a href="/s/interact+with+viewers" target="_blank" rel="alternative">interact with viewers".

Which is correct, "engage audience" or "engage the audience"?

Both are correct, but "<a href="/s/engage+the+audience" target="_blank" rel="alternative">engage the audience" is often preferred in formal writing because the definite article makes the noun phrase grammatically complete.

What's the difference between "engage audience" and "captivate audience"?

While both refer to holding attention, "<a href="/s/captivate+audience" target="_blank" rel="alternative">captivate audience" suggests a much more intense, charming or overwhelming influence than the more general "engage audience".