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Israel's enemies brand him a war criminal who personifies the sins they consider inherent in Zionism.
Companies may grumble about that, but it is hard to see why the enemies of brand "fascism" are complaining.
Of the numerous memorial statues erected in his honour by himself or others and later used by his enemies to brand him as an idolater several still survive.
If there does turn out to be something nasty in the woodshed, his enemies will brand him as complacent or, worse, claim plausibly that his chosen image of prudence and iron resolve was a fake.
And they are enemies of branding.
Congress reported last year that more than 600,000 Italian-born immigrants had been branded "enemy aliens".
The United States classes North Korea as an enemy; it also brands the country as a state sponsor of terrorism.
In our little tech blog world, leaks are the enemy of big brands like Motorola and Verizon.
It became apparent that many party, Soviet and economic activists who in 1937-1938 were branded "enemies" were actually never enemies, spies, wreckers, etc., but were always honest communists.
In a war often viewed in hyperbolic terms – the Ukrainians brand the enemy "terrorists"; Russian-backed forces claim to battle "neo-Nazis" – he employs a phrase more readily associated with militants waging jihad.
But if President Obama wants to start a brand-new war, he will need prior approval from Congress to fight a brand-new enemy – and he'll need to mull his decision out in the open.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com