Thanks to the ephemerality of Amerigo Vespucci's reputation as an explorer, America was given an enduring name.
In 1924 Rice gave the backfield of the University of Notre Dame's football team its enduring name, the "Four Horsemen," and his annual selections of All-America football teams for Collier's magazine were considered to be authoritative.
They gave to the firing mechanism the enduring name lock.
In the world of children's culture, perhaps only Walt Disney has as wide and enduring name recognition.
He translated, published and even discovered many of the enduring names from the late 19th and early 20th centuries — Proust, Apollinaire, Rimbaud, Seurat, Gide, Joyce — but rarely affixed his own to any work.
Landing the cover is supposed to be the equivalent of winning the Super Bowl of the modeling world (or something like that), credited with launching, or at least elevating, the careers of some of modeling's most famous and enduring names, among them Christie Brinkley and Tyra Banks.
By winning the Guardian award, which is now in its 45th year and is the only prize of its kind judged by writers, Cottrell Boyce joins some of children's literature's most enduring names, including Alan Garner, Dick King-Smith and Diana Wynne Jones.
In the early postwar years especially, King played a big part in bringing rhythm and blues to a national audience, recording and publishing the work of such now largely forgotten acts as Bull Moose Jackson and Eddie (Cleanhead) Vinson, as well as more enduring names: the Five Royales, Little Willie John, and Hank Ballard and the Midnighters.
Today we are well accustomed to having some of the most enduring names in American letters long associated with The New Yorker: John Updike, appearing there for nearly sixty years; E. B. White; James Thurber John Cheever Rachel Carson John McPhee Dorothy Parker Jay McInerney Seymour Hersh Hersh; and many more.
Former cricket stars like Imran Khan, who led Pakistan to victory over England in the final of the 1992 world cricket championship before entering politics, are enduring household names.
FROM JEAN-CLAUDE KILLY to Franz Klammer to Picabo Street to Hermann Maier, the Alpine skiing events frequently bestow upon an Olympic Games its enduring glamour names.
