In contrast with the rules on negotiable instruments, an endorsement of a bill of lading does not make the endorser liable for any default of the carrier or previous endorsers.
When Rick Perry, the Texas governor and presidential candidate, held a day of prayer for the nation in August, Mr Barton was an acknowledged endorser.
Time magazine named her one of their 100 most influential people following her iconic performance in the 2010 Vancouver Olympics, and she is now a coveted endorser of commercial products: Samsung even enlisted her to lend her name to a smartphone.
More recently Mark Zuckerberg of Facebook has become an important endorser.
Thanks to Claire, Katie went into the jungle as Jordan – topless model; always falling out of nightclubs – but came out as Katie – wife, mother and The Endorser.
Now there's one lady who would not be short of an endorser or six million if she could finally turn all that hype into a major.
Her success as a tennis player, and her beauty, mean she has been snapped up as a model as well as a celebrity endorser.
Upon due notice of dishonour, the holder of the draft may claim payment from any endorser whose signature appears on the instrument, and he in turn may claim from prior endorsers, from the drawee, and from the drawer.
Endorsement transfers the rights of the endorser to the new holder and also creates a liability of the endorser for payment of the amount of the draft if the drawee does not meet payment when the draft becomes due.
At the trophy presentation, the actress Liv Tyler, another G-Star endorser, gave Carlsen, who wore a G-Star cardigan and jeans, a silver plaque, and TV interviewers lobbed softball questions at him.
He says that the ideal endorser not only should be non-commercial but should have a distinguished character.
