Souvenir T-shirts for places and things that don't actually exist play off this by simultaneously endorsing something and smirking at the idea of wearable endorsement.
If I don't want to endorse something, I won't.
"I suppose it's about time I start endorsing something more age-appropriate -- say, a walker.
Irving Franklin's son, Larry, recalled Monday that his father was eager to get a top-flight player to endorse something his company made.
"It is such an ambiguous thing which you can quite easily project your own meaning on to, it could endorse something I didn't want to endorse.
"We worry about being seen to endorse something which could give people the impression that we were backing one side," Mr. Thompson said on the BBC's Web site.
But I think if it comes to endorsing something, for example singing at the Winter Olympics, then that's more of a grey area.
If the Supreme Court does weigh in and find H.B. 2 unconstitutional, it will most likely do so by endorsing something like the Seventh and Ninth Circuits' balancing test, not by finding an unconstitutional purpose.
It gives them that additional information, just like a celebrity endorsing something on TV," said Andrea C. Levine, director the National Advertising Division, part of the Council of Better Business Bureaus, which reviews advertising claims for accuracy.
