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The process of Low End Disruption is beautifully described in Clayton Christensen's series of books: The Innovator's Dilemma, The Innovator's Solution and The Innovator's DNA.
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This is another example of classic low-end disruption.
Thus it evolved into a low-end disruption.
A low-end disruption doesn't have to be lower priced than existing products.
There's the low-end disruption, which is what you're talking about.
It is also possible to offer a low-end disruption through an inferior product.
Christensen says a low-end disruption must be simpler, cheaper or more convenient.
Salesforce started as a new-market disruption and evolved into a low-end disruption.
In a low-end disruption, the customers lost typically are unprofitable for the incumbents, so the big companies are happy to lose them.
It is far more common for a product to be only a new-market disruption or only a low-end disruption.
The loss of a single backbone-backbone link may cause multiple end-to-end disruptions, while the loss of a single backbone-terminal link causes at most one end-to-end disruption.
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