The ASA ruled that the ad must not appear in its current form and told Nestlé UK and Asda to ensure future ads did not encourage poor nutritional habits in children.
Hosting healthy potlucks and providing an onsite gym, for example, will encourage positive nutritional choices and regular exercise – thus leading to healthy workplace norms.
To help encourage healthy nutritional habits, we are equipping Providence's elementary schools with garden carts that offer fresh produce, as well as an opportunity for children to make healthy decisions for themselves.
Spearheaded by the National Heart , Lung and Blood Institute, We Can! is a national public education outreach effort that will provide activities and programs that encourage good nutritional choices, more physical activity, and less television and computer screen time in 8- to 13-year-olds.
The development of country-specific nutritional tools must be encouraged and nutritional campaigns must undergo continuing development.
The bill would make it illegal to "provoke a person to seek excessive weight loss by encouraging prolonged nutritional deprivation that would have the effect of exposing them to risk of death or endangering health".
"Because the product was high in added sugar, we considered that the suggestion that Nesquik was a suitable regular breakfast option for children encouraged poor nutritional habits in children and that the ad therefore should not have appeared at all".
"Because the product was high in added sugar, we considered that the suggestion that Nesquik was a suitable regular breakfast option for children encouraged poor nutritional habits in children and the ad therefore should not have appeared at all," said the ASA.
"It is the second time in almost as many years that we have forced Nesquik to change their advertising because it encouraged poor nutritional habits in children and could be seen to mislead parents about the health benefits of such a sugary product".
Nestlé UK ran an ad on Asda's own-brand milk labels featuring the character stirring a cup of the drink underneath the strapline "For a great start to the day!" The Children's Food Campaign complained to the Advertising Standards Authority that the promotion, particularly the use of the bunny character and the "great start" claim, encouraged poor nutritional habits in children.
