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But there is an even more important, though less tangible, reason to encourage guests online.
Not many hotels encourage guests to ride a Segway to breakfast.
(Their resemblance to garbage cans might even encourage guests to deposit unwanted gifts).
Staff members turn off walkway lights to unoccupied rooms at night and encourage guests to reuse towels.
As part of selling a lifestyle, some hoteliers even encourage guests to buy the furnishings they have enjoyed in their rooms.
Since February, Westin has offered a program every weeknight at its hotel bars worldwide to encourage guests to relax and socialize.
(There are no minibars in the rooms, only machines that dispense refreshments on each landing to encourage guests to get out and explore).
The owners, Sue Fishkin & Michael Hurwitz, encourage guests to take their shoes off and offer a basket of slippers next to the stairs to ensure that you do.
To swell their ranks and finance their floats, Rio's samba schools encourage guests to buy costumes, called fantasias, which cost about $100 and up, and join their processions.
Like many others they believe in slow food and slow tourism: "We encourage guests to go walking, chat in the kitchen, or just play with the dog".
Such homey touches are important to the siblings, who aspire to create a familial setting that will encourage guests to slow down and savor the experience.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com