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"If a major player moved into town and wanted to encourage format shifting then I think the record companies would use that as a way of getting them to the negotiating table," he said.
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A synchronous format may encourage service users to describe their perspectives, and an asynchronous format may elicit reasoned debate.
Facebook is clearly hoping the new format will encourage users to stay longer on the site.
Earlier this month the town hall meetings were suspended while the organisers revamp the format to encourage a more honest debate.
AMY DAVIDSON: From the moderator, but we've been told that the format will encourage discussion between the candidates.
Warren Buffett, the Berkshire boss who holds deceptively folksy court at these occasions, has changed the format to encourage more questions about the company's business.
But the show's recent success has also been a result of a push by the producers to attract younger viewers, to use social media to promote "live" viewing and, by tinkering with the casting and format, to encourage viewers to return for subsequent seasons after the bloom is off the previous season's rose.
Details on the new initiative named 'Paper' are scarce (it's not even clear whether it will function as a standalone app for mobile devices or as an in-browser experience) but it's thought that the program will be similar to Flipboard – a mobile app that aggregates news stories from other publications and presents them in a format to encourage easy browsing.
The company hopes the more consumer-friendly format will encourage more digital music purchases.
The Facebook format might encourage users to upload videos where audio is a bonus but not essential.
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