So the group worked with BBDO Worldwide, part of the Omnicom Group, to create a claymation figure called Fred to help encourage end-of-the-year giving.
During debate on the legislation, Democrats dropped a somewhat similar proposal to encourage end-of-life planning after it touched off a political storm.
During the debate on the health care overhaul, after a proposal to encourage end-of-life planning provoked a furor over what opponents termed death panels, President Obama promised that his program would not "pull the plug on Grandma".
WASHINGTON — When a proposal to encourage end-of-life planning touched off a political storm over "death panels," Democrats dropped it from legislation to overhaul the health care system.
The specter of "death panels" was raised yet again this month, prompting the Obama administration to give in to political pressure a second time in its effort to encourage end-of-life planning.
[Read the rest and come back.] Here's our chat: It's clearly smart to have policies that give incentives to utilities to benefit from, and thus encourage, end-user efficiency; but this has a "back to the future" feel, echoing the norm a couple decades ago, before deregulation split the electricity generation and distribution industry in ways that killed such incentives.
Furthermore, by leveraging this data, businesses will be able to offer personalised services for users, for example smart meter data could permit utilities to offer new tariffs, such as time-of use pricing which will encourage end-users to use energy in off-peak times when it is cheaper.
However, without an appropriate mechanism to encourage end users to use the network properly, over-utilization and congestion are unavoidable.
Improving the design and implementation of interventions to encourage end-use energy efficiency has the potential to contribute a substantive reduction in carbon emissions.
Second, because end-use generation of electricity often occurs on already developed sites, it has minimal habitat impacts, and policy instruments that encourage end-use generation can also decrease the total area impacted.
