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Establish close ties with the clients to ensure repeat business, encourage customer feedback to enhance further customized service, and promote word-of-mouth marketing.
In either case, the company is wagering that the Nascar name will encourage customer loyalty.
Should you encourage customer feedback on your website and via social media?
THE mania began in 1981, when American Airlines launched AAdvantage, the world's first mileage-based frequent-flyer programme, to encourage customer loyalty.
A Very British Airline (BBC2, 2014) was typical of the form, and it is unlikely to have been much different if BA had made its own three-parter to try and encourage customer satisfaction.
We encourage customer to keep the app updated.
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Promotional fliers encourage customers to "prolong your pleasure at home".
Instead, they encourage customers to post merchant reviews online.
"We encourage customers to report any changes in their circumstances.
In his opinion, some banks refuse to do transfers to encourage customers to refinance with them.
By offering last-minute discounts via mobile applications, they encourage customers to book late.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com